Text messaging is the single most effective form of direct communication we have in 2022, but along with its incredible power, comes a tremendous danger! Like comparing a chainsaw to a butter knife, with the goal of cutting down a forrest, the chainsaw is obviously far more powerful, and will allow you to do what would take you years with a butter knife, or simply be impossible, but if you use it wrong, it can also cut of your leg in small slip!
Consumers cell phone, especially their text messaging features, are sacred. You build & deepen personal relationships via personalized, friendly text messages, but if you abuse access to that feature by sending business focused, spammy texts, even once, you can really injure your business.
This Masterclass will focus on the psychology and etiquette vital to safe & effective text marketing. In fact, I’m going to go ahead and say it:
“Text Marketing” should not even be a term in your vocabulary or mindset!!!
In this Masterclass, you are going to learn why marketing, sales, & relationship building, are three, distinctly different & crucial keys to success in business. You will learn:
• To use Text Messaging, solely to build relationships, trust, and good will with your clients,
• How to make it feel like it is one-on-one to each of them, without creating more work for yourself,
• How to pass the ball to a cohesive marketing strategy, & then over your sales strategy to seal the deal & have your clients love you for it!
